September 7 set as possible launch date of iPhone 14, among a series of other gadgets

According to the source familiar with the situation, Apple is planning to present its new products on September 7, with the main priority laid on the launch of new line of iPhone 14 with an upgraded camera and a faster operating chip. Apple representatives haven’t commented on the information yet. As there are more than two weeks before the event, the company’s plans might be changed, although the said date corresponds to the established tradition of Apple to launch its new gadgets in early September.

The event is intended to be held online, following the tendency set at the start of the pandemics. The presentation of an Apple’s flagship smartphone is always a thoroughly planned event realised by highly qualified and experienced personnel, and parts of the following presentation are already in the works, being pre-recorded by the company, Bloomberg News reported.

The new model is expected to arrive in stores after about two weeks following the launch, thus towards the end of September, as usual in case of Apple. Employees of some Apple stores have been recently ordered to start preparation for an important arrival of a significant product, so it’s possible to assume that the new iPhone might reach the stores sooner.

The new iteration of the flagship smartphone, which makes a bigger part of the overall company’s sales, has been developed during a rather challenging period of time for the business area. Mobile device sales has been notably affected by purchasers’ concerns due to inflation growing and general economic instability. Although Apple is doing better than most of its competitors. Taking into consideration the company’s results from the previous quarter and the information received from suppliers, Apple isn’t expecting the demand for its production to go down. The company’s stock has raised by 1% on the New Your Stock Exchange, reaching the level a little below $175. Despite the 2% decline over the year, the company has recovered from the recent fall.

Concerning the information about the new launch, in addition to iPhone 14 the company is going to present a new line of Mac computers, iPads of different price categories, including a Pro version with M2 chips, and several models of watches. All the gadgets are awaited to be launched before the end of the year, so a new product season looks promising.

According to the new information, the updated model of iPhone will be partially similar to the previous iPhone 13, but without a mini-version with a 5.4-inch screen. A new version with a display of 6.7 inches will be added to the line, and a screen of such size is reported to be the first one of this kind in the line of non-Pro iPhones.

Significant changes are expected to be made for the Pro version, including the modification of the front camera cutout, which will free up more space on the screen. A system of cameras is also modified. A wide-angle camera with 48 megapixels is added, with additional super-wide angle and tele lenses with 12 megapixels. The video shooting is also improved, as well as the battery life.

A faster chip is implemented for the new Pro model, while for the non-Pro version of iPhone 14 a previous A15 chip is used.

Concerning new watch models, there is a variety of new functions developed for the newest line of Apple Watch called Series 8. Those functions include a body temperature sensor and new possibilities of monitoring women’s health. Non-Pro models will be similar to Series 7, while the Pro version is aimed at athletic customers. To attract such customers and provide them with necessary functions, the new Pro model will sport a larger screen and a durable titanium case, as well as a longer battery life and a wide range of functions for physical activity monitoring. The company is also planning to launch a budget model of Apple Watch SE with a fast chip.

Besides the devices mentioned above, September is also marked as a period of new software launch, including iOS 16 for the upcoming smartphones, and watchOS 9 for Apple smartwatches. The launch of macOS Venture and iPadOS is postponed to October, which was partially caused by errors in Stage Manager system.

The most recent Apple event was held in June, when the company representatives announced the upcoming set of updates for their operating systems, and provided access to its campus to the press and the developers. That was one of the first stages of coming back to a more conventional working mode, which includes an office work. On Monday, the company employees received a message from the executives, requiring their presence in the office for three days in a week.