The Starbucks company has announced its new project, which includes a possibility for the company’s coffee members from the North America to get their special digital stamps, allowable for collecting. The stamps exist in a popular format of nonfungible tokens. The tokens, or NFT, might be obtained by participants by purchasing or participating in the company’s games and challenges.
The right to possess over each digital token, which was called “Starbucks Oddyssey”, is confirmed by a blockchain technology, and a point value of each stamp, determined by its rarity, is also verified. If a member participates in the project, the number of their points will increase as more and more tokens are gathered.
The world-famous chain of coffeehouses states that the rewards will include different possibilites for participants, varying from online classes on beverage-making to gaining access to unique goods and products, or invitations to exclusive events at Starbucks Reserve Roasteries, and possibly a trip to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
Source: Coin Telegraph