Atlantic Equities raised Netflix shares’ rating from "neutral" to "overweight ," assuming growth due to upcoming implementation of the ad-supported tier. Thus, shares of streaming giants are rising.
Analyst Hamilton Faber raised his rating from $211 to $283, suggesting the ad development "could be extremely essential." He also added that he "doesn’t believe that the benefit is currently reflected in the consensus."
In general, Wall Street is optimistic about Netflix's ad-supported tier.
Citigroup and Oppenheimer analysts raised their share price targets, also believing in the success of advertising implementation.
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