According to an official statement, a taxi and ride-sharing app Beat leaves Latin America to focus on developing the service in Europe. The company announced this decision in an email to its users.
The app was first launched in Greece in 2011. There are several automakers of BMW and Mercedes Benz amongst its owners. The service entered the market of Latin America in 2019 and as of November 9, 2022, it ceased to operate in Mexico, Argentina and Peru.
The decision to stop investing in the Latin American region was triggered by shareholders’ strategic position to focus their attention on the European markets.
The company initially planned to make a competition to such serious players as Uber and Didi by taking a free niche of “green taxi” with Tesla’s electric vehicles. At the same time, Beat continued to use regular gas cars as well, since the price of a ride on them remained lower and covered the needs of those who weren’t ready to overpay for the environmental-friendly service.
Press also stated the Beat’s attempt to stand out from other taxi services by officially employing its drivers instead of registering them as self-employed.