YouTube expands audio advertising options

YouTube, the video service of Alphabet Inc, will provide advertisers with more opportunities to attract new customers: music listeners and podcast fans, as well as viewers on connected TVs. 

Record high inflation and supply chain disruptions have had a great influence on the advertising industry, causing some brands to cut marketing budgets. The company's announcements are attributed to this. 

According to Debbie Weinstein, vice president of global advertiser solutions for Google and YouTube, advertisers are paying attention to the types of marketing that help attract new customers and boost product sales.

She noted that companies strive to learn what will help them achieve it and how they can double down. 

YouTube officials emphasized that the company will expand audio advertising around the world to help brands reach new audiences. It is assumed that audio ads will run during podcasts and music on YouTube.

Despite the fact that YouTube is better known as a streaming video platform, it is the second most popular service for listening to podcasts, as reported by the representatives of the company, citing Edison Research report.

The platform will also launch a new offering called Moment Blast that gives advertisers prime positioning on YouTube Select content on connected TVs and other devices. According to Weinstein, brands will be able to buy placements so that users see their offerings alongside broadcasts of major events, such as sporting events or gadget releases.