Possible names for Apple AR/VR Headset became known

According to the information received from trademark filings, there’s a high probability of Apple to be reserving possible names for its new category of hardware. The company’s expected mixed-reality headgear is planned to be released next year, which will become its first launch of a new product type in seven years.

Such names as “Reality One,” “Reality Pro” and “Reality Processor” were filed for registration in the US, EU countries, Great Britain, Canada, Australia and New Zealand, and some others.

Despite the fact that Apple itself didn’t apply for registration, the same scheme the company have already employed before is being used for the process, involving the same law organizations Apple has worked with to lock down its product names.

As reported by Bloomberg News, the names mentioned above were registered by the Immersive Health Solutions LLC company created this February. Said company, in its turn, was registered by another entity, the Corporation Trust Co., which is often involved in filings for companies, which try to stay under the radar. The mentioned entity was also used to register the RealityOS trademark.

The registration process was initially started in Canada earlier this year, and then continued in other countries in August. The company which initiated the process has hired several well-known and respected law firms to apply for trademark registration in each country.

In North America and New Zealand, the process involves law firms which have worked with Apple before. Services provided to Apple by said firms include trademark registration in particular. For example, the Simpson Grierson firm, engaged in the current process of trademark registration, has aided Apple in filing trade names in New Zealand.

Such a practice has been in use by Apple for a long time to reserve and secure its product names before official launch and release. It helps the company to avoid possible complications associated with purchasing the names later from another trademark owner. The company didn’t exploit the scheme in 2007 when launching its first iPhone, which resulted in the necessity to arrange an agreement with Cisco System Inc. over the use of that name.

The first Apple AR/VR headset is planned to be launched over the next year, but the development has been hampered by several difficulties connected with the software, overheating and cameras.

The last big release of a new Apple hardware product took place seven years ago with the presentation of Apple Watch.