7 October 2022 | Other

Netflix will stage a movie in cinemas for the first time

The sequel to the 2019’s hit "Knives Out" will screen in 600 cinemas in the U.S. from Nov. 23 to 29, and then debut on Netflix worldwide on Dec. 23. The film will debut in three major U.S. cinema networks - AMC, Regal and Cinemark.

This news is significant because of the strained relationship between movie theaters and Netflix in the past. While some of the Netflix films were shown in cinemas, most of the major chains refused to show the film because the two sides could not agree on how long the film should be shown exclusively in cinemas.

For Netflix, movie theaters can help to make a movie into an event that can give it much more cultural significance than if it were just shown at home. It can also create a good opinion of the film, which received enthusiastic reviews after its premiere at the Toronto International Film Festival last month.

The film will only be showing in cinemas for a week, but it is an *exclusive* week. If you want to see a movie a month earlier, you have to buy a ticket, which can attract more visitors and increase cinema sales.

On Thursday, Scott Stuber, Netflix's head of global cinematography, said that the company is pleased to offer fans an exclusive preview of Ryan Johnson's incredible film. He said that with the excitement around the premiere at the Toronto International Film Festival, the company hopes that fans will enjoy this special event in connection with the film's global debut on Netflix in December. Tickets will go on sale on October 10.

It is unclear whether this is a one-time event or the first step for cinemas and Netflix.

If the second, it might help both sides. Netflix, which has had a difficult year, could use the help of cinemas to make its movies more noticeable and get an extra income flow, while cinemas, which had good box office receipts in the summer before they got low in recent months, could use more movies.

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