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11 October 2022 | Other

JPMorgan estimates Netflix advertising revenue at $600 million in 2023

Netflix Inc

The expected amount of advertising income for Netflix in 2023 is $600 million, and by 2026 it is $2.7 billion. That's what JPMorgan analysts told investors. They maintained a neutral rating and a target price of $240 a share.

The analysts posted that NFLX has had very little growth recently and advertising is absolutely essential. Especially, it is important to re-accelerate earnings, expand NFLX's SAM and increase profitability. Also, analysts shared that NFLX has hired several key advertising professionals and is using the help of Microsoft. They noted that it will take time to scale its advertising offerings.

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