Walmart+ is valued at $45 billion

Walmart+ could be worth as much as $45 billion, with the share price target set to be $150, according to Morgan Stanley analysts. The company was also rated "overweight."

Based on the AlphaWise survey (conducted in late September and early October), Morgan Stanley says the number of service members has increased to 18.5 million, a record high. Thus, according to the data, 14.4% of U.S. households have already joined Walmart+. In the last month 2 million people have subscribed, while from August 2021 to July 2022, the number of new members averaged only 250,000 per month.

Analysts also note that the addition of a Paramount Plus subscription to the program played an important role in increasing the number of members.