Amazon Prime Video will air the first ever National Football League (NFL) Black Friday game next year.
The NFL is banking on the unofficial annual "Black Friday" promotion, when bargain-shoppers head out to find good buys at major stores and online.
Hans Schroeder, chief operating officer of NFL Media, said in a statement that the partnership with Amazon is unique, given that Black Friday is one of the most important days of the year for their business.
The game will be broadcast on Nov. 24, 2023 at 3 p.m. Eastern Time (7 p.m. GMT).