Amazon India Launches Live Shopping
Amazon.com Inc. has introduced a live-streaming feature to promote products on its Indian platform. This format is already quite popular in China. With its help, the company aims at increasing sales in Asia's third-largest economy.
Live-stream shopping brings Chinese organizations such as Alibaba Group Holding's Taobao and Bytedance's Douyin millions of dollars because it is extremely popular there.
Kishore Tota, Amazon India's director of customer experience and marketing, said the company wanted to transform the shopping experience into a more engaging one for consumers.
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