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Pivotal Research: Netflix stock is attractive amid slowing digital advertising growth
On Wednesday, Pivotal Research increased its target price for Netflix stock almost twice from the previous price, raising it from $200 to $375, and gave a buy rating. According to analysts at Pivotal Research, Netflix is quite attractive to investors at the moment.
Pivotal Research also believes that although other services are grabbing people's attention, Netflix is a unique phenomenon. The platform currently has no competitors among the streaming services, and won't have for at least the next year. Moreover, Netflix can perform even in the face of slowing digital advertising. These are the main reasons why Netflix shares are attracting investors.
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