UBS confirms Buy rating for Nike stock

The UBS survey shows that the majority of people still prefer Nike to other athletic wear brands. UBS considers Nike clothing to be the most suitable for sports activities. Thus, the brand, despite its many years of existence, continues to gain popularity and increase influence around the world.

For business, Nike uses an effective, according to some analysts, strategy called DTC. It means that the company bypasses wholesalers and distributors and delivers goods directly to consumers. At the moment, analysts rated Nike as Buy, setting the target price of $141 per share.

On the other hand, HSBC analysts are more skeptical towards the athletic wear brand. They set the target price at $100 per share, thereby rating it as Hold.