7 October 2022 | Other

Google chooses a new path to face recognition on phones

On Thursday, face recognition became available once again on Google's Pixel phones, despite issues with rising costs and falling device performance. This was announced by the Alphabet’s former employees.

The system's return came after Google introduced stricter rules regarding face recognition products. These actions were taken amid questions about their effectiveness on darker skin. As the source noted, it took time for the company to rethink its approach to testing the system. The feature first appeared in the previous Pixel’s version, hitting the market in 2019.

Face recognition on the new smartphones takes place with the front camera. However, unlike earlier versions, the system won’t allow customers to unlock certain applications and make payments. The reason is considered a growth of spoofing, in particular with the users’ photos. Thus, the probability of fraud has reached 20%, exceeding Google's target of 7%.

In fact, low light and wearing sunglasses can also cause problems with face recognition, the company reports. So, smartphone unlocking by fingerprint remains a good alternative.

Company MarketCheese
Gold buy
Period: 31.01.2026 Expectation: 150 pips
Buying gold on dips with $4,500 target
30 December 2025 230
Period: 06.01.2026 Expectation: 2900 pips
Tesla stock selloff on forecasts of declining deliveries and earnings
30 December 2025 104
Lyra_Moonwell1
Lyra_Moonwell1

Listed among the best MarketCheese authors
1st in the segment "Oil and gas"
Period: 16.01.2026 Expectation: 1000 pips
AUDUSD is consolidating ahead of renewed upside
30 December 2025 98
Period: 06.01.2026 Expectation: 3125 pips
Selling BTCUSD due to lack of momentum after December consolidation
30 December 2025 59
Period: 15.01.2026 Expectation: 100 pips
Investing in SPX from $6,870
30 December 2025 70
Period: 09.01.2026 Expectation: 7500 pips
Silver rally stalls as prices push past $80
29 December 2025 114
Go to forecasts