On Thursday, Gap Inc announced the official opening of its store on Amazon.
Previously, customers could purchase Gap merchandise on Amazon through third-party sellers. The new partnership with Amazon Fashion is the first time that a clothing retailer has sold its products on the online marketplace.
As of today, Gap's top and most popular merchandise, such as t-shirts, jeans, sweatshirts, socks, underwear, socks, lingerie, and pajamas is available on Amazon US and Amazon Canada.
It's worth noting, however, that Gap's merchandise will not only be available on Amazon, but also in Gap stores, as well as on the company's official website Gap.com. According to Amazon's statement, the company's products will also be included for Prime delivery.